The Shout About Project – first event on City Island

The Brief

Through our partnership with a PR Company, we were asked to put on the first corporate event on ‘City Island’. We were to bring top clients to showcase the new site and its feasibility for events. We wanted to make sure our guests got an unexpected experience.

Venue

City Island Marketing Suite

Service

Venue showcase, experiential event

About

Our guests were invited to the ‘Shout About Project’ at a hidden location. We picked them up on a Route Master Bus in Canary Wharf. The windows were blacked out, so the guests had no idea where they were being taken. With champagne on the door and a DJ and bar on board, the party started straight away. They were then dropped of a ‘City Island’ and given a champagne tour of the property, before enjoying networking and spontaneous entertainment. The lady doing the registration on the bus later revealed herself (by performing) as the lead actress in Cats; the chef and waiter – from their own West End shows - later joined her for a stunning climax.

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