Showcase for the new ‘Electra Bike’

The Brief

To set up a pop up shop in a vibrant London area. The venue must be a contemporary space, with a lounge/homely feel. It must appeal to a young, quirky target market. There must also be an opportunity to demonstrate the bike and give customers a chance to ride it.

Venue

The Gallery at the Hospital Club

Service

Venue find and event management

About

The Hospital Club has members that would fall into the target market for Trek Customers.
It was important to find a contemporary space, but also a blank canvass that we could create our garden/polo theme. The huge windows that run along the gallery space, served as the ideal ‘shop window’. They also have a quiet one way street that circles the building, which we used to give guests a chance to ride the bikes safely. Serving cocktails and healthy food, guests were also able to network and relax in the lounge areas provided.

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